Cookies Policy

(Updated August 2018)

This Cookies Policy explains how Vivametrica Ltd.(“Vivametrica”) uses cookies and similar technologies.Whenever you use Vivametrica’s websites, apps, products or othertechnologies (“Services”), or visit a website, app orservice which uses our Services, information may be collected throughthe use of cookies and similar technologies. Vivametrica is committedto protecting the personal information collected when you use ourServices.

What are cookies and similar technologies?

A cookie is a small data file, often including a unique identifier,which is sent to your computer, mobile phone or tablet device(referred to in this policy as a “device”) by the webserver so the website can remember some information about yourbrowsing activity on the website. The cookie will collect informationrelating to your use of our Services, information about your device,e.g. the device’s IP address and browser type, broad locationand, if you arrived at our site via a link from third party site, theURL of the linking page. If you have registered for any Services oryou are a subscriber, it may also collect your name and email address,which may be transferred to data processors for registered user orsubscriber verification purposes.

Similar technologies known as “local storage” may also beused in our Services as an alternative to cookies. This is technologywhich is similar to cookies and performs very similar functions, suchas caching data to enable us to improve our Services, allowing you toregister for our Services, tracking activity to enable us and ouradvertisers to advertise to you in accordance with this policy andcounting the number of people who view adverts on our Services. Wherewe refer to “cookies” in this policy, we mean cookies orsimilar technologies.

Cookies record information about your online preferences and help usto tailor our Services to your interests. Information provided bycookies can help us to analyse your use of our Services and help us toprovide you with a better user experience.

In addition to cookies, our Services may also use web beacons, clearGIFs, page tags and web bugs. These are all types of technologyimplemented by websites or third party ad servers to allow them toanalyse your website use and help improve your experience of theServices.

What are the different types of cookies?

  • Session cookies are only stored for the duration of your visit to a website and are deleted from your device when you close your browser;
  • Persistent cookies are saved on your device for a fixed period of time after the browser has closed and are used where we (or a third party) need to identify you for a later browsing session. The fixed period of time is typically 30-90 days for targeting or behavioural advertising cookies and may be up to 26 months for analytical performance and measurement cookies;
  • First party cookies are set by the website you are visiting; and
  • Third party cookies are cookies used within our Services which are set by other organisations. These include cookies from external analytics services which help us to understand the use of our sites, or by advertisers so that they can track the effectiveness of their advertisements.

What are cookies used for?

  1. Functional Cookies

Functional cookies are essential to the running of ourServices. They are used to remember your preferences on our websitesand to provide enhanced, more personal features. The informationcollected by these cookies is usually anonymised, so we cannotidentify you personally. Functional cookies do not track your internetusage or gather information which could be used for sellingadvertising, but they do help with serving advertising. These cookiesare usually session cookies which will expire when you close yourbrowsing session.

  1. Essential or ‘Strictly Necessary’ Cookies

These cookies are essential for the running of our Services.Without these cookies, parts of our websites would not function. Thesecookies do not track where you have been on the internet and doremember preferences beyond your current visit and do not gatherinformation about you that could be used for marketing purposes. Thesecookies are usually session cookies which will expire when you closeyour browsing session.

  1. Analytical Performance and Measurement Cookies

Analytical performance cookies are used to monitor theperformance of our Services, for example, to determine the number ofpage views and the number of unique users a website has. Web analyticsservices may be designed and operated by third parties. Theinformation provided by these cookies allows us to analyse patterns ofuser behaviour and we use that information to enhance user experienceor identify areas of the website which may require maintenance. Theinformation is anonymous (i.e. it cannot be used to identify you anddoes not contain personal information such as your name and emailaddress) and it is only used for statistical purposes

How does Vivametrica use cookies?

Vivametrica uses cookies in combination with other information wemaintain for a number of purposes, including the following:

  1. Essential and Functional Cookies


We use these cookies to enable certain online functionality including:

  • access your information so we can provide you with customised content and experiences, or remember the last page you visited on the Services;
  • identify returning users, registrants and subscribers and allow them to be presented with a personalised version of the site;
  • eliminating the need for returning users to re-enter their login details;
  • maintain your settings and authenticate your identity while you are logged in to the Services; and
  • to support security measures and to assist in identifying possible fraudulent or abusive activities.

If you object to the use of essential and functional cookies pleasescroll down to: How can users manage or opt out of cookies?

  1. Analytical Performance and Measurement Cookies

We use these cookies to measure users’ behaviour to betterdevelop our Services. By using analytics services provided by thirdparties such as Google Analytic, we can analyse and measure whichpages are viewed and how long for and which links are followed, and wecan use this information to provide more content which is of interest.We also use this analysis to report on our performance and to selladvertising.

If you object to the use of analytical performance and measurementcookies please see here: How can users manage or opt out of cookies?

  1. Other Third Party Cookies

You may notice on some pages of our websites that cookies have beenset that are not related to Vivametrica. When you visit a page withcontent embedded from, for example, YouTube or Facebook, these thirdparty service providers may set their own cookies on your device.Vivametrica does not control the use of these third party cookies andcannot access them due to the way that cookies work, as cookies canonly be accessed by the party who originally set them. Please checkthe third party websites for more information about these cookies.

We also include web beacons in our emails to track the success of ourmarketing campaigns. This means that if you open an email from us wecan see which of the pages of our Website you have visited. Our webbeacons do not store additional information on your device but, bycommunicating with our cookies on your device, they can tell us whenyou have opened our email.

If you object to the use of web beacons please scroll down to: How can users manage or opt out of cookies?

How can users manage or opt out of cookies?

Some people find the idea of a website storing information on theirdevice a little intrusive, in particular when the information isstored and used by a third party. For example, you may object to beingserved advertising which is targeted to your interests based on yourbrowsing history. If you would prefer to opt out of cookies, it ispossible to control cookies by following the steps below, however youshould be aware that you might lose some features and functionality ofthe website, apps or Services if you do so.

Cookies, including those which have already been set, can be deletedfrom your hard drive. You can also change the preferences/settings inyour web browser to control cookies. Some internet browsers have a‘Do Not Track or ‘DNT’ setting; this sends a signalto websites asking them not to track your browsing. The followinglinks may be helpful:

Cookie setting in Firefox

Cookie setting in Safari

Cookie setting in Internet Explorer

Cookie setting in Chrome

In some cases, you can choose to accept cookies from the primary site,but block them from third parties. In others, you can block cookiesfrom specific advertisers, or clear out all cookies. Deleting orblocking cookies may reduce functionality of the site. To learn moreabout how to reject cookies, visit  or go to the help menu within your internet browser. If youexperience any problems having deleted cookies, you should contact thesupplier of your web browser.

For more information about third party cookies generated byadvertisers please visit .

Please be aware that these are third party websites and Vivametricadoes not accept any liability for the instructions given on thesesites.

Opting out of Analytical Performance Cookies:

If you would like to opt out of Analytics cookies, please do soby clicking on the relevant links in this Third Party Cookies table:

Vivametrica Cookies List:

Cookie Description Detailed Link
Google Analytics We use Google Analytics to understand how our media campaigns work and how you interact with our website in order to improve the user experience. Link
Hubspot We use Hubspot to understand who is visiting our pages and how you interact with our content. This information is used to improve overall user experience and content accuracy. Link

Web Beacons

You can normally render web beacons and other trackingtechnologies ineffective by switching off cookies in your browser.There are also browser add-ons and extensions that specifically blockweb beacons. If you object to web beacons in emails, we recommend thatyou follow the instructions for deleting existing cookies anddisabling future cookies above. We will still know how many of ouremails are opened and we will automatically receive your IP address, aunique identifier of your device or other access device; but we willnot identify you as an individual.

Further information and contact details:

Please contact Vivametrica’s Data Protection Officer if youwould like more information on the cookies that we use and theirpurposes:

By email:

For more information about cookies please visit

General information about data protection may be found at:

Information Commissioner’s website:

Direct Marketing Association: